| Sumari: | Facebook, a familiar term with many of us, has yet to receive much attention from
researchers, social scientists and economists. However, for ages Facebook’s power in
transmitting information and expanding networks has been confirmed. Once again, the
parallel between the rapid increase in Facebook registration and decrease in
unemployment among Vietnamese youth in the current year is intriguing, and it triggers
the interest for this study. This paper aims to analyze how personal characteristics and
Facebook’s features influence a user’s probability of getting jobs on Facebook. The study
is assessed through qualitative and quantitative analysis. The first stage is based on in-
depth interviews collected from 191 Facebook-users who have either searched for jobs or
sold products on Facebook, a new and popular trend among Vietnamese youth. The
second stage creates a regression model predicting the chance of getting jobs on
Facebook, based on 400 survey questionnaires. The results show that Beauty Index and
membership of job groups overweigh the importance of age, education, marital status and
years of using Facebook in influencing an individual’s chance of being employed and
self-employed on Facebook. The result also opens new scopes for future research about
the importance of expertise and searching intensity in getting a job on Facebook.
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