Fashion buying and merchandising : the fashion buyer in a digital society /

"Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies, the changing nature of the industry into one that is faster-paced than ever before, as well as the shift towards more ethical and sustainable practices have resulte...

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Dades bibliogràfiques

Autors principals:	Boardman, Rosy (Autor), Henninger, Claudia E 1985- (Autor), Parker-Strak, Rachel, 1978- (Autor)
Format:	Llibre
Idioma:	anglès
Publicat:	New York : Routledge, 2020.
Col·lecció:	Mastering Fashion Management
Matèries:	Clothing trade. Consumer satisfaction. Fashion merchandising. Internet marketing. Purchasing.
Publicació relacionada:	Online version: Fashion buying and merchandising
Classic Catalogue:	View this record in Classic Catalogue