Mastering fashion marketing.
| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Bog |
| Sprog: | engelsk |
| Udgivet: |
Basingstoke [England] ; :
Palgrave Macm.illan,
2009.
|
| Serier: | Palgrave master series
|
| Fag: | |
| Online adgang: | Table of contents only Contributor biographical information Publisher description |
| Classic Catalogue: | View this record in Classic Catalogue |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | AUWBook012629 | ||
| 003 | BDCtgAUW | ||
| 005 | 20260201154056.0 | ||
| 008 | 081022s2009 enkae b 001 0 eng | ||
| 010 | |a 2008045140 | ||
| 020 | |a 9781403919021 | ||
| 035 | |a (OCoLC)ocn263498193 | ||
| 040 | |a BDCtgAUW |c BDCtgAUW | ||
| 050 | 0 | 0 | |a HD9940 |b .A2J33 |
| 100 | 1 | |a Jackson, Tim, |d 1963- |9 72488 | |
| 245 | 0 | |a Mastering fashion marketing. | |
| 260 | |a Basingstoke [England] ; : |b Palgrave Macm.illan, |c 2009. | ||
| 300 | |a xviii, 376 pages. |b ill., pageslans ; |c 24 cm. | ||
| 440 | 0 | |a Palgrave master series |9 72489 | |
| 504 | |a Includes bibliographical references (p. 351-353) and index. | ||
| 505 | 0 | |a The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing. | |
| 650 | 0 | |a Fashion merchandising. | |
| 700 | 1 | |a Shaw, David, |d 1947 December 17- | |
| 856 | 4 | 1 | |3 Table of contents only |u http://www.loc.gov/catdir/enhancements/fy0912/2008045140-t.html |
| 856 | 4 | 2 | |3 Contributor biographical information |u http://www.loc.gov/catdir/enhancements/fy0912/2008045140-b.html |
| 856 | 4 | 2 | |3 Publisher description |u http://www.loc.gov/catdir/enhancements/fy0912/2008045140-d.html |
| 888 | |2 2982 | ||
| 906 | |a 7 |b cbc |c orignew |d 1 |e ecip |f 20 |g y-gencatlg | ||
| 942 | |2 lcc |c BK |n 0 | ||
| 952 | |0 0 |1 0 |2 lcc |4 0 |6 HD9940 A2 J33 |7 0 |8 NFIC |9 27778 |a AUWL |b SV |c GEN |d 2023-04-11 |e Karim International( COPION) |o HD9940.A2 J33 |p 029868 |r 2023-04-11 00:00:00 |t 01 |w 2023-04-11 |x BDT.6331 |y BK | ||
| 955 | |a xj13 2008-10-22 |i xj13 2008-10-22 to Dewey |a rd05 2008-10-23 |a xe04 2009-06-02 1 copy rec'd., to CIP ver. | ||
| 999 | |c 12649 |d 12649 | ||
| 887 | |a BRAC | ||