Mastering fashion marketing.
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Basingstoke [England] ; :
Palgrave Macm.illan,
2009.
|
| Series: | Palgrave master series
|
| Subjects: | |
| Online Access: | Table of contents only Contributor biographical information Publisher description |
| Classic Catalogue: | View this record in Classic Catalogue |
Table of Contents:
- The customer and fashion consumption
- Marketing research and information for fashion
- Fashion segmentation, targeting and positioning (STP)
- Marketing mix : the fashion product
- Marketing mix : pricing in fashion
- Marketing mix : promotion and marketing communications
- Marketing mix : place & channels of distribution and service
- Branding in fashion and luxury
- New approaches to fashion marketing
- Strategic and tactical planning in fashion marketing.