Mastering fashion marketing.
| 1. Verfasser: | |
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| Weitere Verfasser: | |
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Basingstoke [England] ; :
Palgrave Macm.illan,
2009.
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| Schriftenreihe: | Palgrave master series
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| Schlagworte: | |
| Online-Zugang: | Table of contents only Contributor biographical information Publisher description |
| Classic Catalogue: | View this record in Classic Catalogue |
Inhaltsangabe:
- The customer and fashion consumption
- Marketing research and information for fashion
- Fashion segmentation, targeting and positioning (STP)
- Marketing mix : the fashion product
- Marketing mix : pricing in fashion
- Marketing mix : promotion and marketing communications
- Marketing mix : place & channels of distribution and service
- Branding in fashion and luxury
- New approaches to fashion marketing
- Strategic and tactical planning in fashion marketing.