Mastering fashion marketing.
| מחבר ראשי: | |
|---|---|
| מחברים אחרים: | |
| פורמט: | ספר |
| שפה: | אנגלית |
| יצא לאור: |
Basingstoke [England] ; :
Palgrave Macm.illan,
2009.
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| סדרה: | Palgrave master series
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| נושאים: | |
| גישה מקוונת: | Table of contents only Contributor biographical information Publisher description |
| Classic Catalogue: | View this record in Classic Catalogue |
תוכן הענינים:
- The customer and fashion consumption
- Marketing research and information for fashion
- Fashion segmentation, targeting and positioning (STP)
- Marketing mix : the fashion product
- Marketing mix : pricing in fashion
- Marketing mix : promotion and marketing communications
- Marketing mix : place & channels of distribution and service
- Branding in fashion and luxury
- New approaches to fashion marketing
- Strategic and tactical planning in fashion marketing.