Mastering fashion marketing.
| 第一著者: | |
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| その他の著者: | |
| フォーマット: | 図書 |
| 言語: | 英語 |
| 出版事項: |
Basingstoke [England] ; :
Palgrave Macm.illan,
2009.
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| シリーズ: | Palgrave master series
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| 主題: | |
| オンライン･アクセス: | Table of contents only Contributor biographical information Publisher description |
| Classic Catalogue: | View this record in Classic Catalogue |
目次:
- The customer and fashion consumption
- Marketing research and information for fashion
- Fashion segmentation, targeting and positioning (STP)
- Marketing mix : the fashion product
- Marketing mix : pricing in fashion
- Marketing mix : promotion and marketing communications
- Marketing mix : place & channels of distribution and service
- Branding in fashion and luxury
- New approaches to fashion marketing
- Strategic and tactical planning in fashion marketing.