Mastering fashion marketing.
| Tác giả chính: | |
|---|---|
| Tác giả khác: | |
| Định dạng: | Sách |
| Ngôn ngữ: | Tiếng Anh |
| Được phát hành: |
Basingstoke [England] ; :
Palgrave Macm.illan,
2009.
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| Loạt: | Palgrave master series
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| Những chủ đề: | |
| Truy cập trực tuyến: | Table of contents only Contributor biographical information Publisher description |
| Classic Catalogue: | View this record in Classic Catalogue |
Mục lục:
- The customer and fashion consumption
- Marketing research and information for fashion
- Fashion segmentation, targeting and positioning (STP)
- Marketing mix : the fashion product
- Marketing mix : pricing in fashion
- Marketing mix : promotion and marketing communications
- Marketing mix : place & channels of distribution and service
- Branding in fashion and luxury
- New approaches to fashion marketing
- Strategic and tactical planning in fashion marketing.