Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns /
The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to b...
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| Format: | Buch |
| Sprache: | Englisch |
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London ; New York, NY : KoganPage, 2021. |
| Ausgabe: | Fifth edition |
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| Classic Catalogue: | View this record in Classic Catalogue |
Inhaltsangabe:
- Introduction: Digital transformation
- Digital marketing strategy setting
- Being online: Welcoming the world
- Search: Being found online
- Email marketing
- Mobile marketing
- Social media
- Content marketing and native content
- Programmatic marketing
- Performance marketing
- How to form meaningful insights from data.