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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Détails bibliographiques
Auteur principal:	Kim, W. Chan (Auteur)
Format:	Livre
Langue:	anglais
Publié:	Boston : Harvard Business Review Press, 2015.
Sujets:	Market segmentation. New products.
Classic Catalogue:	View this record in Classic Catalogue

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