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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Bibliografski detalji
Glavni autor:	Kim, W. Chan (Autor)
Format:	Knjiga
Jezik:	engleski
Izdano:	Boston : Harvard Business Review Press, 2015.
Teme:	Market segmentation. New products.
Classic Catalogue:	View this record in Classic Catalogue

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