Kotler Philip & Keller, K. L. (2006). Marketing management (Twelfth edition.). Prentice-Hall.
Chicago Style (17th ed.) CitationKotler Philip and Kevin Lane Keller. Marketing Management. Twelfth edition. New Delhi: Prentice-Hall, 2006.
MLA (9th ed.) CitationKotler Philip and Kevin Lane Keller. Marketing Management. Twelfth edition. Prentice-Hall, 2006.
Warning: These citations may not always be 100% accurate.