APA-viite (7. p.)

Kotler Philip & Keller, K. L. (2006). Marketing management (Twelfth edition.). Prentice-Hall.

Chicago-viite (17. p.)

Kotler Philip ja Kevin Lane Keller. Marketing Management. Twelfth edition. New Delhi: Prentice-Hall, 2006.

MLA-viite (9. p.)

Kotler Philip ja Kevin Lane Keller. Marketing Management. Twelfth edition. Prentice-Hall, 2006.