Cita APA (7a ed.)

Ries Al & Trout, J. (2001). Positioning: The battle for your mind (20th anniversary edition.). McGraw-Hill.

Cita Chicago Style (17a ed.)

Ries Al y Jack Trout. Positioning: The Battle for Your Mind. 20th anniversary edition. New York: McGraw-Hill, 2001.

Cita MLA (9a ed.)

Ries Al y Jack Trout. Positioning: The Battle for Your Mind. 20th anniversary edition. McGraw-Hill, 2001.