Ries Al & Trout, J. (2001). Positioning: The battle for your mind (20th anniversary edition.). McGraw-Hill.
Lua i Stíl Chicago (17ú heag.)Ries Al agus Jack Trout. Positioning: The Battle for Your Mind. 20th anniversary edition. New York: McGraw-Hill, 2001.
Lua MLA (9ú heag.)Ries Al agus Jack Trout. Positioning: The Battle for Your Mind. 20th anniversary edition. McGraw-Hill, 2001.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.