APA (7th ed.) Citation

Wells William D. & Prensky, D. (1996). Consumer behavior. J.Wiley.

Chicago Style (17th ed.) Citation

Wells William D. and David Prensky. Consumer Behavior. New York: J.Wiley, 1996.

MLA (9th ed.) Citation

Wells William D. and David Prensky. Consumer Behavior. J.Wiley, 1996.