Kotler Philip & Keller, K. L. (2006). Marketing management (Twelfth edition.). Prentice-Hall.
Tohutoru Kātū Chicago (17th ed.)Kotler Philip me Kevin Lane Keller. Marketing Management. Twelfth edition. New Delhi: Prentice-Hall, 2006.
Tohutoro MLA (9th ed.)Kotler Philip me Kevin Lane Keller. Marketing Management. Twelfth edition. Prentice-Hall, 2006.
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