Perreault Jr.William D & Mccarthy, E. (2004). Applications in basic marketing: Clipping from the popular business press (2003-2004 edition.). The McGraw-Hill Companies.
Citace podle Chicago (17th ed.)Perreault Jr.William D a E.Jerome Mccarthy. Applications in Basic Marketing: Clipping from the Popular Business Press. 2003-2004 edition. New York: The McGraw-Hill Companies, 2004.
Citace podle MLA (9th ed.)Perreault Jr.William D a E.Jerome Mccarthy. Applications in Basic Marketing: Clipping from the Popular Business Press. 2003-2004 edition. The McGraw-Hill Companies, 2004.
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