Perreault Jr.William D & Mccarthy, E. (2004). Applications in basic marketing: Clipping from the popular business press (2003-2004 edition.). The McGraw-Hill Companies.
Chicago-Zitierstil (17. Ausg.)Perreault Jr.William D und E.Jerome Mccarthy. Applications in Basic Marketing: Clipping from the Popular Business Press. 2003-2004 edition. New York: The McGraw-Hill Companies, 2004.
MLA-Zitierstil (9. Ausg.)Perreault Jr.William D und E.Jerome Mccarthy. Applications in Basic Marketing: Clipping from the Popular Business Press. 2003-2004 edition. The McGraw-Hill Companies, 2004.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.