Perreault Jr.William D & Mccarthy, E. (2004). Applications in basic marketing: Clipping from the popular business press (2003-2004 edition.). The McGraw-Hill Companies.
Citazione stile Chigago Style (17a edizione)Perreault Jr.William D e E.Jerome Mccarthy. Applications in Basic Marketing: Clipping from the Popular Business Press. 2003-2004 edition. New York: The McGraw-Hill Companies, 2004.
Citatione MLA (9a ed.)Perreault Jr.William D e E.Jerome Mccarthy. Applications in Basic Marketing: Clipping from the Popular Business Press. 2003-2004 edition. The McGraw-Hill Companies, 2004.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.