APA-referens (7:e uppl.)

Kotler, P., Agnihotri, P. Y., Armstrong, G., & Haque, E. u. (2010). Principles of marketing: South asian perspective (Thirteenth edition.). Pearson (022059).

Chicago-referens (17:e uppl.)

Kotler, Philip, Prafulla Y. Agnihotri, Gary Armstrong, och Ehsan ul Haque. Principles of Marketing: South Asian Perspective. Thirteenth edition. New Delhi: Pearson (022059), 2010.

MLA-referens (9:e uppl.)

Kotler, Philip, et al. Principles of Marketing: South Asian Perspective. Thirteenth edition. Pearson (022059), 2010.