Pascale, R. T., Sternin, J., & Sternin, M. (2010). The Power of Positive Deviance: How unlikely innovators solve the world's toughest problems. Harvard Business Press.

Pascale, Richard T., Jerry Sternin, and Monique Sternin. The Power of Positive Deviance: How Unlikely Innovators Solve the World's Toughest Problems. Boston: Harvard Business Press, 2010.

Pascale, Richard T., et al. The Power of Positive Deviance: How Unlikely Innovators Solve the World's Toughest Problems. Harvard Business Press, 2010.