Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make competition irrelevant. Harvard Business School Press.
Chicago-viite (17. p.)Kim, W. Chan, ja Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Boston, Mass.: Harvard Business School Press, 2005.
MLA-viite (9. p.)Kim, W. Chan, ja Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Harvard Business School Press, 2005.
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