Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make competition irrelevant. Harvard Business School Press.
Citazione stile Chigago Style (17a edizione)Kim, W. Chan, e Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Boston, Mass.: Harvard Business School Press, 2005.
Citatione MLA (9a ed.)Kim, W. Chan, e Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Harvard Business School Press, 2005.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.