Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make competition irrelevant. Harvard Business School Press.
Chicago (17e ed.) BronvermeldingKim, W. Chan, en Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Boston, Mass.: Harvard Business School Press, 2005.
MLA (9e ed.) BronvermeldingKim, W. Chan, en Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Harvard Business School Press, 2005.
Let op: Deze citaties zijn niet altijd 100% accuraat.