Kim, W. C., & Mauborgne, R. (2005). Blue ocean strategy: How to create uncontested market space and make competition irrelevant. Harvard Business School Press.
Цитирование в стиле Чикаго (17-е изд.)Kim, W. Chan, и Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Boston, Mass.: Harvard Business School Press, 2005.
Цитирование MLA (9-е изд.)Kim, W. Chan, и Renee Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Harvard Business School Press, 2005.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.