Blue ocean strategy : how to create uncontested market space and make competition irrelevant /

Manylion Llyfryddiaeth
Prif Awduron: Kim, W. Chan (Awdur), Mauborgne, Renee (Awdur)
Fformat: Llyfr
Iaith:Saesneg
Cyhoeddwyd: Boston, Mass. : Harvard Business School Press, 2005.
Pynciau:
Classic Catalogue: View this record in Classic Catalogue