Blue ocean strategy : how to create uncontested market space and make competition irrelevant /

Xehetasun bibliografikoak
Egile Nagusiak: Kim, W. Chan (Egilea), Mauborgne, Renee (Egilea)
Formatua: Liburua
Hizkuntza:ingelesa
Argitaratua: Boston, Mass. : Harvard Business School Press, 2005.
Gaiak:
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MARC

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260 |a Boston, Mass. :  |b Harvard Business School Press,  |c 2005. 
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650 0 |a Market segmentation. 
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700 1 |a Mauborgne, Renee.,  |e author.  |9 85784 
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