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Blue ocean strategy : how to create uncontested market space and make competition irrelevant /

Dades bibliogràfiques
Autors principals:	Kim, W. Chan (Autor), Mauborgne, Renee (Autor)
Format:	Llibre
Idioma:	anglès
Publicat:	Boston, Mass. : Harvard Business School Press, 2005.
Matèries:	Business. Commerce. Market segmentation. New products.
Classic Catalogue:	View this record in Classic Catalogue

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