Delwedd Flaen

Blue ocean strategy : how to create uncontested market space and make competition irrelevant /

Manylion Llyfryddiaeth
Prif Awduron:	Kim, W. Chan (Awdur), Mauborgne, Renee (Awdur)
Fformat:	Llyfr
Iaith:	Saesneg
Cyhoeddwyd:	Boston, Mass. : Harvard Business School Press, 2005.
Pynciau:	Business. Commerce. Market segmentation. New products.
Classic Catalogue:	View this record in Classic Catalogue

Eitemau Tebyg

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /
gan: Kim, W. Chan
Cyhoeddwyd: (2015)

The long tail : why the future of business is selling less of more /
gan: Anderson, Chris
Cyhoeddwyd: (2006)

The long tail : why the future of business is selling less of more /
gan: Anderson, Chris
Cyhoeddwyd: (2006)

The marketing imagination.
gan: Levitt, Theodore
Cyhoeddwyd: (1986)

Consumer behavior.
gan: Wells William D, et al.
Cyhoeddwyd: (1996)

Consumer behavior.
gan: Wells William D, et al.
Cyhoeddwyd: (1996)

Marketing.
gan: Grewal Dhruv
Cyhoeddwyd: (2009)

Buying in : the secret dialogue between what we buy and who we are /
gan: Walker, Rob
Cyhoeddwyd: (2008)

Principles of marketing : south asian perspective /
gan: Kotler, Philip
Cyhoeddwyd: (2010)

Going to market : distribution systems for industrial products /
gan: Corey, E Raymond, et al.
Cyhoeddwyd: (1989)

Marketing management.
gan: Kotler Philip, et al.
Cyhoeddwyd: (2006)

Marketing management.
gan: Kotler Philip, et al.
Cyhoeddwyd: (2006)

Transforming your go-to-market strategy : the three disciplines of channel management /
gan: Rangan, V. Kasturi
Cyhoeddwyd: (2006)

Just ask a woman : cracking the code of what women want and how they buy /
gan: Quinlan, Mary Lou
Cyhoeddwyd: (2003)

Just ask a woman : cracking the code of what women want and how they buy /
gan: Quinlan, Mary Lou
Cyhoeddwyd: (2003)

Principles of marketing.
gan: Kotler, Philip
Cyhoeddwyd: (2021)

Marketing : an introduction
gan: Masterson, Rosalind, et al.
Cyhoeddwyd: (2021)

Foundation of marketing :
gan: Fahy, John
Cyhoeddwyd: (2022)

Marketing Moves : a new approach to profits, growth, and renewal /
gan: Kotler Philip
Cyhoeddwyd: (2002)

Vault career guide to marketing & brand management.
gan: Goodman, Jennifer
Cyhoeddwyd: (2001)

Perfecting your pitch : 10 proven strategies for winning the clients everyone wants /
gan: Michaels Nancy
Cyhoeddwyd: (2005)

Rural marketing : targeting the non-urban consumer /
gan: Velayudhan, Sanal Kumar
Cyhoeddwyd: (2007)

Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns /
gan: Ryan, Damian
Cyhoeddwyd: (2021)

Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns
gan: Ryan, Damian
Cyhoeddwyd: (2021)

Marketing management.
gan: Kotler, Philip
Cyhoeddwyd: (1997)

Integrated advertising, promotion, and marketing communications.
gan: Clow, Kenneth E
Cyhoeddwyd: (2022)

Marketing management.
gan: Kotler, Philip
Cyhoeddwyd: (1997)

The new rules of marketing & pr : how to use content marketing, podcasting, social media, ai, live video, and newsjacking to reach buyers directly
gan: Scott, David Meerman
Cyhoeddwyd: (2022)

Zero to one : notes on startups, or how to build the future /
gan: Thiel, Peter A.
Cyhoeddwyd: (2014)

The portable mba in marketing.
gan: Hiam Alexander, et al.
Cyhoeddwyd: (1992)

The portable mba in marketing.
gan: Hiam Alexander, et al.
Cyhoeddwyd: (1992)

The fundamentals of banding.
gan: Davis, Melissa
Cyhoeddwyd: (2009)

Contemporary cases in retail operations management :
Cyhoeddwyd: (2000)

Consumer behavior.
gan: Wells William D.
Cyhoeddwyd: (1996)

Consumer behavior.
gan: Wells William D.
Cyhoeddwyd: (1996)

Contested commodities.
gan: Radin, Margaret Jane
Cyhoeddwyd: (2001)

Designing brand identity : an essential guide for the entire branding team /
gan: Wheeler, Alina
Cyhoeddwyd: (2018)

Advertising to children in china.
gan: Chan, Kara
Cyhoeddwyd: (2004)

Consumer behaviour.
gan: Sethna, Zubin
Cyhoeddwyd: (2019)

Fake stuff : china and the rise of counterfeit goods /
gan: Lin, Yi-Chieh Jessica
Cyhoeddwyd: (2011)