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Blue ocean strategy : how to create uncontested market space and make competition irrelevant /

Detalhes bibliográficos
Principais autores:	Kim, W. Chan (Autor), Mauborgne, Renee (Autor)
Formato:	Livro
Idioma:	inglês
Publicado em:	Boston, Mass. : Harvard Business School Press, 2005.
Assuntos:	Business. Commerce. Market segmentation. New products.
Classic Catalogue:	View this record in Classic Catalogue

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