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Blue ocean strategy : how to create uncontested market space and make competition irrelevant /

Detaylı Bibliyografya
Asıl Yazarlar:	Kim, W. Chan (Yazar), Mauborgne, Renee (Yazar)
Materyal Türü:	Kitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	Boston, Mass. : Harvard Business School Press, 2005.
Konular:	Business. Commerce. Market segmentation. New products.
Classic Catalogue:	View this record in Classic Catalogue

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