Evian Affinity Case Study: Extending a Brand Successfully Across Markets

Ocean Spray Case Study: Extending Brand Appeal Through New Product Development

Dark Affinities, Dark Imaginaries
per: Natoli

Strattera Case Study: Extending Opportunities in the ADHD Market

Guinness Case Study: Rejuvenating an Established Brand

E.on Case Study: Successful Corporate Rebranding

Prudential Case Study: Successful Marketing to the Over-45s

Zetia & Vytorin Case Study: Successfully Challenging the Statin Market

Banksys Case Study: Achieving Success in the Epurse Sector

Cowshed Case Study: Maintaining a Professional & Natural Skincare Brand

Diet Coke Case Study: Repositioning a Brand as Gender Neutral

Guinness Case Study: Utilizing a Major Anniversary to Reinvigorate a Brand

Bioxell Case Study: Creating & Nurturing a Successful Spin-Out

Sanofi-Aventis Case Study: Building a Successful Insulin Portfolio

Feeling Extended
per: Robinson

Esure Case Study: Increasing Brand Awareness Through Targeted Marketing

Walkers Case Study: Winning Brand Share in the Savory Snacks Market

Firefly Case Study: Creating an Ethical Functional Drink Brand

Nestlé Yorkie Case Study: Male Specific Branding

Smirnoff & Baileys Case Studies: Gender-Specific Brand Positioning

Roche-Kosan Case Study: Successful Early Licensing Strategies

Green & Black's Case Study: Developing a Niche Brand within the Competitive Confectionery Market

Microsoft & Sony Case Studies: Successful Marketing Strategies in Asia-pacific Gaming

Lambrini Case Study: Growth & Evolution of a Female-Specific Alcoholic Drinks Brand

Wheaties Fuel Cereal Case Study: Re-Energizing a Stalling Cereal Brand

Outsourcing in China Case Study: Successfully Outsourcing Pharmaceutical Production to China

IDEC-Genentech Case Study: Successful Late Stage Licensing Strategies

IPO Exit Strategies Case Study: Undertaking a Successful IPO Exit Strategy

Singulair Case Study: Building a Successful Launch Strategy Through Clinical Differentiation

The Future of Extended Deterrence
per: von Hlatky

Extending Work Life
per: Clark

M&A Exit Strategies Case Study: Undertaking a Successful M&A Exit Strategy

The extended phenotype : the long reach of the gene /
per: Dawkins, Richard
Publicat: (1999)

The extended phenotype : the long reach of the gene /
per: Dawkins, Richard
Publicat: (1999)

Ben & Jerry's Case Study: Developing Premium Food Brands Through Innovative Marketing

National Savings & Investments Case Study: Breathing New Life Into an Established Brand

Success.
per: Amis, Martin
Publicat: (1979)