Fanta Furufuru Shaker Case Study: How the Novelty Factor is Employed to Create an Innovative Product in the Matured Soft Drinks Market
| Format: | Électronique Revue |
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| Langue: | anglais |
| Publié: |
MarketLine, a Progressive Digital Media business
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| Accès en ligne: | Full text available on EBSCOhost[Aug 2009-Aug 2009 |
| Description: | <strong>On-Campus Access:</strong> No User ID or Password Required |
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| Description matérielle: | 1 online resource |
| Format: | Mode of access: Internet |
| Accès: | Electronic access restricted to authorized AUW faculty, staff and students |