Fanta Furufuru Shaker Case Study: How the Novelty Factor is Employed to Create an Innovative Product in the Matured Soft Drinks Market
| Aineistotyyppi: | Elektroninen Aikakauslehti |
|---|---|
| Kieli: | englanti |
| Julkaistu: |
MarketLine, a Progressive Digital Media business
|
| Linkit: | Full text available on EBSCOhost[Aug 2009-Aug 2009 |