Fanta Furufuru Shaker Case Study: How the Novelty Factor is Employed to Create an Innovative Product in the Matured Soft Drinks Market
| स्वरूप: | इलेक्ट्रोनिक पत्रिका |
|---|---|
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
MarketLine, a Progressive Digital Media business
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| ऑनलाइन पहुंच: | Full text available on EBSCOhost[Aug 2009-Aug 2009 |