Fanta Furufuru Shaker Case Study: How the Novelty Factor is Employed to Create an Innovative Product in the Matured Soft Drinks Market
| 格式: | 電子 雜誌 |
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| 語言: | 英语 |
| 出版: |
MarketLine, a Progressive Digital Media business
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| 在線閱讀: | Full text available on EBSCOhost[Aug 2009-Aug 2009 |