From Token Loyalty to Meaningful Relationships - How Loyalty Programs & Big Data Analytics are Facilitating CRM in the Retail Sector
| フォーマット: | 電子媒体 雑誌 |
|---|---|
| 言語: | 英語 |
| 出版事項: |
MarketLine, a Progressive Digital Media business
|
| オンライン･アクセス: | Full text available on EBSCOhost[Apr 2014-Apr 2014 |
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