From Token Loyalty to Meaningful Relationships - How Loyalty Programs & Big Data Analytics are Facilitating CRM in the Retail Sector
| Materialtyp: | Elektronisk Tidskrift |
|---|---|
| Språk: | engelska |
| Publicerad: |
MarketLine, a Progressive Digital Media business
|
| Länkar: | Full text available on EBSCOhost[Apr 2014-Apr 2014 |