Genta-Aventis Case Study: Failing Strategies Within Late Stage Vertical Licensing
| Formaat: | Elektronisch Tijdschrift |
|---|---|
| Taal: | Engels |
| Gepubliceerd in: |
MarketLine, a Progressive Digital Media business
|
| Online toegang: | Full text available on EBSCOhost[Nov 2005-Nov 2005 |
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Licensing Loyalty
door: McLeod
door: McLeod
License to Play
door: Daliot-Bul
door: Daliot-Bul
License to Wed
door: Richman
door: Richman
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Vertical Reefs
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door: Wicksten
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Failed Frontiersmen
door: Donahue
door: Donahue
Words Fail
door: Dickinson
door: Dickinson
The Revolution that Failed
door: Fairclough
door: Fairclough
Failed Evidence
door: Harris
door: Harris
Failed Promises
door: Konisky
door: Konisky
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Staging Harmony
door: Brokaw
door: Brokaw
Staging Asia
door: Kuruppath
door: Kuruppath
Setting the Stage
door: Hays
door: Hays
Subversive Stages
door: Komporaly
door: Komporaly
Staging Revolution
door: Fan
door: Fan
Occupying the Stage
door: Bredeson
door: Bredeson
Staging Family
door: Mullenneaux
door: Mullenneaux
Staging the Amistad
door: Christensen
door: Christensen
On Stage Alone
door: Gitelman
door: Gitelman
Staging Ghana
door: Schauert
door: Schauert
Stage for Action
door: Dail
door: Dail
The Stages of Memory
door: Young
door: Young