Gleevec Case Study: Benefits of Aggressive Pre-launch Marketing in an Immature Market
| Médium: | Elektronický zdroj Časopis |
|---|---|
| Jazyk: | angličtina |
| Vydáno: |
MarketLine, a Progressive Digital Media business
|
| On-line přístup: | Full text available on EBSCOhost[Mar 2004-Mar 2004 |
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Podobné jednotky
-
The Crime of Aggression
Autor: Weisbord - Aggressive Behavior
- Bank of Queensland Case Study: Using Franchising for Aggressive Expansion
-
Aggression : its causes, consequences, and control /
Autor: Berkowitz, Leonard
Vydáno: (1993) - Anheuser-busch Case Study: Launching Low Carbohydrate Alcoholic Drinks