Gleevec Case Study: Benefits of Aggressive Pre-launch Marketing in an Immature Market
| Μορφή: | Ηλεκτρονική πηγή Επιστημονικό περιοδικό |
|---|---|
| Γλώσσα: | Αγγλικά |
| Έκδοση: |
MarketLine, a Progressive Digital Media business
|
| Διαθέσιμο Online: | Full text available on EBSCOhost[Mar 2004-Mar 2004 |
Παρόμοια τεκμήρια
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