Gleevec Case Study: Benefits of Aggressive Pre-launch Marketing in an Immature Market
| Formato: | Electrónico Revista |
|---|---|
| Lenguaje: | inglés |
| Publicado: |
MarketLine, a Progressive Digital Media business
|
| Acceso en línea: | Full text available on EBSCOhost[Mar 2004-Mar 2004 |
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