Gleevec Case Study: Benefits of Aggressive Pre-launch Marketing in an Immature Market
| Formato: | Recurso Eletrônico Periódico |
|---|---|
| Idioma: | inglês |
| Publicado em: |
MarketLine, a Progressive Digital Media business
|
| Acesso em linha: | Full text available on EBSCOhost[Mar 2004-Mar 2004 |
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