Green & Black's Case Study: Developing a Niche Brand within the Competitive Confectionery Market
| Formato: | Recurso Electrónico Periódico |
|---|---|
| Idioma: | inglês |
| Publicado em: |
MarketLine, a Progressive Digital Media business
|
| Acesso em linha: | Full text available on EBSCOhost[Aug 2004-Aug 2004 |
Registos relacionados
Appforge Case Study: Carving a Niche in the Competitive Mobile Software Market
Cobra Beer Case Study: Attempting the Transition from Entrepreneurial, Niche Brand to Mainstream Lager
Co-operative Bank Case Study: Maintaining a Profitable Niche Position in a Developed Retail Banking Market
Functional Foods - Growth of a Niche Market
Win Sport Detergent Case Study: Finding an Innovative Niche in an Established Category
BrewDog Case Study: Creating a High Growth Beer Brand Within a Falling Beer Market
Banca Lombarda Case Study: Targeting Niche Populations in the General Purpose Prepaid Card Market
Black, White, and Green
Por: Alkon
Por: Alkon
Black swan green.
Por: Mitchell, David
Publicado em: (2006)
Por: Mitchell, David
Publicado em: (2006)
The Case of the Green Turtle
Por: Rieser
Por: Rieser
Guinness Case Study: Rejuvenating an Established Brand
Amgen Case Study: Protecting Epogen from Competition
Oust Case Study: Regaining a Competitive Edge in the Home Fragrance Market
Journal of Competitiveness Studies
Ben & Jerry's Case Study: Developing Premium Food Brands Through Innovative Marketing
Cadbury Case Study: Retaining Leadership Position in the Confectionery Market
Evian Affinity Case Study: Extending a Brand Successfully Across Markets
Cowshed Case Study: Maintaining a Professional & Natural Skincare Brand
Diet Coke Case Study: Repositioning a Brand as Gender Neutral
Ocean Spray Case Study: Extending Brand Appeal Through New Product Development
Guinness Case Study: Utilizing a Major Anniversary to Reinvigorate a Brand
Smud Case Study: Broadening the Appeal of Green Energy
On competition.
Por: Porter, Michael E.
Publicado em: (1998)
Por: Porter, Michael E.
Publicado em: (1998)
On competition.
Por: Porter, Michael E.
Publicado em: (1998)
Por: Porter, Michael E.
Publicado em: (1998)
Pfizer Case Study: Protecting Blockbuster Drugs from Generic Competition
Esure Case Study: Increasing Brand Awareness Through Targeted Marketing
Walkers Case Study: Winning Brand Share in the Savory Snacks Market
Firefly Case Study: Creating an Ethical Functional Drink Brand
Nestlé Yorkie Case Study: Male Specific Branding
Smirnoff & Baileys Case Studies: Gender-Specific Brand Positioning
Leading issues in competition, regulation and development.
Publicado em: (2004)
Publicado em: (2004)
Peperami Case Study: Successfully Targeting a Brand Towards Young Adults
Business Post Case Study: Achieving a Strong Performance within the European Express Delivery Market
Booths Case Study: Remaining Profitable in the Highly Competitive UK Grocery Retail Market
Pfizer Case Study: How Celebrex Became Class Leader within a Year of Launch
Netiq/webtrends Case Study: Maintaining a Competitive Position in the Over-crowded Web Analytics Market