Guinness Case Study: Utilizing a Major Anniversary to Reinvigorate a Brand
| Format: | Elektronski Revija |
|---|---|
| Jezik: | angleščina |
| Izdano: |
MarketLine, a Progressive Digital Media business
|
| Online dostop: | Full text available on EBSCOhost[Sep 2009-Sep 2009 |
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- Guinness Case Study: Rejuvenating an Established Brand
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