Guinness Case Study: Utilizing a Major Anniversary to Reinvigorate a Brand
| Aineistotyyppi: | Elektroninen Aikakauslehti |
|---|---|
| Kieli: | englanti |
| Julkaistu: |
MarketLine, a Progressive Digital Media business
|
| Linkit: | Full text available on EBSCOhost[Sep 2009-Sep 2009 |
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