IDEC-Genentech Case Study: Successful Late Stage Licensing Strategies

Genentech, Inc. SWOT Analysis

IPO Exit Strategies Case Study: Undertaking a Successful IPO Exit Strategy

Biogen Idec, Inc. SWOT Analysis

Microsoft & Sony Case Studies: Successful Marketing Strategies in Asia-pacific Gaming

M&A Exit Strategies Case Study: Undertaking a Successful M&A Exit Strategy

Part Exit Strategies Case Study: Undertaking a Successful Biotech Alliance Part Exit Strategy

Licensing Loyalty
af: McLeod

License to Play
af: Daliot-Bul

License to Wed
af: Richman

Licensing Journal

Singulair Case Study: Building a Successful Launch Strategy Through Clinical Differentiation

Biogen Idec, Inc. MarketLine Company Profile

E.on Case Study: Successful Corporate Rebranding

Licensed Practical Nurse

Lipitor Case Study: Lifecycle Management Strategies

Prudential Case Study: Successful Marketing to the Over-45s

Banksys Case Study: Achieving Success in the Epurse Sector

Tropicana, RDA Organic & Feel Good Drinks Case Studies: Successful NPD Strategies in the Juice Drink Market

Zetia & Vytorin Case Study: Successfully Challenging the Statin Market

Staging Harmony
af: Brokaw

Staging Asia
af: Kuruppath

Setting the Stage
af: Hays

Subversive Stages
af: Komporaly

Staging Revolution
af: Fan

Occupying the Stage
af: Bredeson

Staging Family
af: Mullenneaux

Staging the Amistad
af: Christensen

On Stage Alone
af: Gitelman

Staging Ghana
af: Schauert

Stage for Action
af: Dail

The Stages of Memory
af: Young

Staging Creolization
af: Sahakian

Screening the Stage
af: Neale

Gaming the Stage
af: Bloom

Staging Fairyland
af: Schacker

Staging Brazil
af: Hofling