IDEC-Genentech Case Study: Successful Late Stage Licensing Strategies

Genentech, Inc. SWOT Analysis

IPO Exit Strategies Case Study: Undertaking a Successful IPO Exit Strategy

Biogen Idec, Inc. SWOT Analysis

Microsoft & Sony Case Studies: Successful Marketing Strategies in Asia-pacific Gaming

M&A Exit Strategies Case Study: Undertaking a Successful M&A Exit Strategy

Part Exit Strategies Case Study: Undertaking a Successful Biotech Alliance Part Exit Strategy

Licensing Loyalty
par: McLeod

License to Play
par: Daliot-Bul

License to Wed
par: Richman

Licensing Journal

Singulair Case Study: Building a Successful Launch Strategy Through Clinical Differentiation

Biogen Idec, Inc. MarketLine Company Profile

E.on Case Study: Successful Corporate Rebranding

Licensed Practical Nurse

Lipitor Case Study: Lifecycle Management Strategies

Prudential Case Study: Successful Marketing to the Over-45s

Banksys Case Study: Achieving Success in the Epurse Sector

Tropicana, RDA Organic & Feel Good Drinks Case Studies: Successful NPD Strategies in the Juice Drink Market

Zetia & Vytorin Case Study: Successfully Challenging the Statin Market

Staging Harmony
par: Brokaw

Staging Asia
par: Kuruppath

Setting the Stage
par: Hays

Subversive Stages
par: Komporaly

Staging Revolution
par: Fan

Occupying the Stage
par: Bredeson

Staging Family
par: Mullenneaux

Staging the Amistad
par: Christensen

On Stage Alone
par: Gitelman

Staging Ghana
par: Schauert

Stage for Action
par: Dail

The Stages of Memory
par: Young

Staging Creolization
par: Sahakian

Screening the Stage
par: Neale

Gaming the Stage
par: Bloom

Staging Fairyland
par: Schacker

Staging Brazil
par: Hofling