IDEC-Genentech Case Study: Successful Late Stage Licensing Strategies
| Формат: | Цахим Сэтгүүл |
|---|---|
| Хэл сонгох: | англи |
| Хэвлэсэн: |
MarketLine, a Progressive Digital Media business
|
| Онлайн хандалт: | Full text available on EBSCOhost[Oct 2005-Oct 2005 |
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Licensing Loyalty
-н: McLeod
-н: McLeod
License to Play
-н: Daliot-Bul
-н: Daliot-Bul
License to Wed
-н: Richman
-н: Richman
Licensing Journal
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Staging Harmony
-н: Brokaw
-н: Brokaw
Staging Asia
-н: Kuruppath
-н: Kuruppath
Setting the Stage
-н: Hays
-н: Hays
Subversive Stages
-н: Komporaly
-н: Komporaly
Staging Revolution
-н: Fan
-н: Fan
Occupying the Stage
-н: Bredeson
-н: Bredeson
Staging Family
-н: Mullenneaux
-н: Mullenneaux
Staging the Amistad
-н: Christensen
-н: Christensen
On Stage Alone
-н: Gitelman
-н: Gitelman
Ижил төстэй зүйлс
- Genta-Aventis Case Study: Failing Strategies Within Late Stage Vertical Licensing
- Roche-Kosan Case Study: Successful Early Licensing Strategies
- Novartis & Genentech Case Studies: Pharmaceutical Portfolio Management
- Forest Laboratories & Schering-Plough Case Studies: Pharmaceutical Licensing Strategies
- Genentech, Inc. SWOT Analysis